8/14/2023 0 Comments Img male modelsWe can’t wait to see what more comes of this new shift in the industry. To celebrate the momentous occasion, Miko went to Instagram to make the announcement: “What an honor to finally announce I have signed with I am so grateful and humbled.” He told PEOPLE that he has “…never understood why looking at big and tall clothing, they show me these Abercrombie & Fitch-style, really cut, really fit guys.” And the fashion industry and media quickly heralded it as a turning. This isn’t Miko’s first time modelling he was previously Target’s plus-size male model for the “big and tall” section. In March 2016, IMG Models signed Zach Miko as their first-ever plus size male model. He talks about he got discovered via Instagram, thoughts on Ashley Graham and his thoughts on the term ‘brawn’. And check out what Zach himself had to say on landing the coveted IMG contract and becoming the face of ‘Brawn’ models here. “I want every man in America to say, ‘I can do that’ when they see Zach,” Bart explained. He hopes that signing on Zach Miko to IMG will have the same conversation about “plus sizes” as it did with Ashley Graham. Bart has drawn the definition of the word to the masculine features of male models. Brawn is physical strength,” said IMG president Ivan Bart. Reported first on Women’s Wear Daily this new division is in fact not to be referred to as “plus sized” but rather IMG Models has created a new, more marketable term for big and tall: “brawn”. “Brawn has a body positive message. He is the first person to be signed on the growing popularity of plus-size modeling. IMG Models has recently launched a division dedicated to plus-sized male models such as Miko. Twenty-six-year-old Zach Miko, who is 6’6″, has a 40-inch waist, and is the face of the very first plus-size male to be signed to a major modelling agency. Meet the face of IMG Models’ ‘brawn’ division: plus-size male model Zach Miko.
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